• Broadcast TVC
  • 2D Character Animation
  • Rotoscope Animation
  • Motion Graphics
  • Compositing

The Brief

In a market saturated with numerous betting agencies all seemingly blending into one, Sportsbet needed to stand out from the pack. A complete brand style overhaul was the answer. Punchy graphics and simple executions conveyed brand messaging with slick animations creating an engaging and interesting point of difference. Efficient to execute and roll out, yet highly original and nearly impossible to imitate.

Within a team, I played a key role in developing a suite of distinct vector assets which were rolled out across all retail messaging platforms including TV, Online Advertisements, Social media and even their iOS & Android app.

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