Deliverables
- Social Media Campaign
- Motion Graphics
The Brief
Park x FIFA 21 – Pass-A-Ball
PARK SSC (Social Soccer Co) exists to create equal opportunity through the universal love of soccer and the language of art. For every ball purchased, PARK’s Pass-A-Ball Project passes another ball to a child in need.
I had the task of creating a social media video campaign that was high-paced with a clear message. You share a pass, We share a ball #PARKPASSABALL.
This campaign was hosted on PARK SSC’s website, social media platforms and featured on EA Sports Fifa Instagram page, boasting 23.8M followers.
“Through this partnership with EA Sports and FIFA 21 we’ll be able to give thousands of kids the opportunity to play football. In a year where our virtual connections to others have become more important than ever, this in-game activation enables everyone to get involved, regardless of where they are in the world. This is social change at its most accessible.”
Sam Davy, Park SSC Founder and CEO
